Suresh Prabhu Launches Technology Initiatives for Coffee Stakeholders

Minister for Commerce & Industry and Civil Aviation, Suresh Prabhu today launched Coffee Connect – India coffee field force app and Coffee KrishiTharanga – digital mobile extension services for coffee stakeholders at a function here today. The mobile app Coffee Connect has been developed to ease the work of field functionaries and to improve the work efficiency. This application provides a solution by harnessing the power of mobility comprising the latest technology in easing the whole process of the field activities like digitization of Coffee Growers & Estates with Geo Tagging, collecting the Plantation details. It will also help in transparency in the activities of the extension officers and officials, transparency in subsidy disbursement and real-time report generation.

The mobile app Coffee Connect has been developed to ease the work of field functionaries and to improve the work efficiency.

This application provides a solution by harnessing the power of mobility comprising the latest technology in easing the whole process of the field. This includes activities like digitization of Coffee Growers & Estates with Geo Tagging, collecting the Plantation details.

It will also help in transparency in the activities of the extension officers and officials, transparency in subsidy disbursement and real-time report generation.

The Coffee KrishiTharanga services are aimed at providing customized information and services to increase productivity, profitability, and environmental sustainability. NABARD has partly funded the Pilot project.

The solution will help in to reach maximum growers in a limited period, efficient, timely, customized advisory, improve the efficiency through digitization and leverage existing mobile reach for wider delivery of improved technology.

Coffee is cultivated in India in about 4.54 lakh hectares by 3.66 lakh coffee farmers and 98% of them are small farmers. Its cultivation is mainly confined to Karnataka (54%), Kerala (19%) and Tamil Nadu (8%) which form traditional coffee tracts.

Indian coffee, grown mostly in southern states under monsoon rainfall conditions, is also termed as “Indian monsooned coffee”.

The two well-known species of coffee grown are the Arabica and Robusta. The first variety that was introduced in the Baba Budan Giri hill ranges of Karnataka in the 17th century was marketed over the years under the brand names of Kent and S.795.

Coffee Board of India:

The Coffee Board of India is an organization managed by the Ministry of Commerce and Industry of the government of India to promote coffee production in India.

It was established by an act of Parliament in 1942.

Its duties included the promotion of the sale and consumption of coffee in India and abroad, conducting coffee research, financial assistance to establish small coffee growers, safeguarding working conditions for laborers, and managing the surplus pool of unsold coffee.

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