PHDCCI, Indian Yoga Assn sign MoU to Promote Tourism

The PHD Chamber of Commerce and Industry (PHDCCI) and the Indian Yoga Association (IYA) signed a memorandum of understanding (MoU) today to facilitate interaction and cooperation between the two organisations to promote wellness, spiritual and cultural tourism in the Krishna Circuit.

The two organisations have joined hands to provide a holistic tourism experience to domestic and international travellers looking for some spiritually invigorating and cultural experiences.

This niche sector is sought to be promoted effectively by industry partner PHDCCI, which is committed to bringing about effective changes in the management, innovation and proactive development of strategies and strengthening the linkages for advancement through partnerships with like-minded organisations, the statement said.

Places associated with Lord Krishna constitute the Krishna Circuit in Uttar Pradesh. The Centre has been trying to promote it as a major tourist attraction.

Krishna Circuit:

Krishna Circuit is among the thirteen thematic circuits identified for development under Swadesh Darshan Scheme.

Twelve destinations have been identified for development under Krishna circuit namely Dwarka (Gujarat), Nathdwara, Jaipur & Sikar (Rajasthan), Kurukshetra (Haryana), Mathura, Vrindavan, Nandgaon, Gokul, Barsana, & Govardhan (Uttar Pradesh) and Puri (Odisha).

About Swadesh Darshan Scheme:

The Tourism Ministry had launched ‘Swadesh Darshan’ scheme with an objective to develop theme-based tourist circuits in the country. These tourist circuits will be developed on the principles of high tourist value, competitiveness and sustainability in an integrated manner.

Features of Swadesh Darshan Scheme:

The scheme is 100% centrally funded for the project components undertaken for public funding.

To leverage the voluntary funding available for Corporate Social Responsibility (CSR) initiatives of Central Public Sector Undertakings and corporate sector.

Funding of individual project will vary from state to state and will be finalised on the basis of detailed project reports prepared by PMC (Programme Management Consultant).

A National Steering Committee (NSC) will be constituted with Minister in charge of M/O Tourism as Chairman, to steer the mission objectives and vision of the scheme.

A Mission Directorate headed by the Member Secretary, NSC as a nodal officer will help in identification of projects in consultation with the States/ UTs governments and other stake holders.

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