MoU signed to develop a mobile Audio Guide App for five iconic sites

The Minister of State (I/C) for Tourism, Shri. K J Alphons handed over a Memorandum of Understanding under the ‘Adopt a Heritage’ project to M/s Redbird Technologies for development of a mobile Audio Guide App for five iconic sites here, today. The five iconic sites for which the mobile Audio Guide App is to be developed are Amer Fort (Rajasthan), Kaziranga (Assam), Colva Beach (Goa), Kumarakom (Kerala) and Mahabodhi Temple (Bihar).

The five iconic sites are as follows:

  • Rajasthan – Amer Fort.
  • Assam – Kaziranga.
  • Goa – Colva Beach.
  • Kerala – Kumarakom.
  • Bihar – Mahabodhi Temple.

The shortlisted agencies would become ‘Monument Mitras’ through the innovative concept of ‘Vision Bidding’, which will give them the opportunity to associate their CSR activities with a heritage site if the Vision Bid is selected.

Adopt a Heritage Project:

The ‘Adopt a Heritage Scheme’ of Ministry of Tourism was launched on World Tourism Day i.e. 27th September 2017.  This project is a key initiative of Ministry of Tourism in close collaboration with Ministry of Culture and Archeological Survey of India (ASI), to develop the heritage sites/monuments and making them tourist-friendly to enhance the tourism potential and their cultural importance in a planned and phased manner.

The project plans to entrust heritage sites/monuments and other tourist sites to private sector companies, public sector companies and individuals for the development of tourist amenities. The project aims to develop synergy among all partners.

Successful bidders selected for adopting heritage sites/monuments by the Oversight and Vision Committee shall be called as Monument Mitras. The basic and advanced amenities of the tourist destinations would be provided by them. They would also look after the operations and the maintenance of the amenities. The ‘Monument Mitras’ would associate pride with their CSR activities.

Adopt a Heritage project is meant to address the challenges that the Archaeological Survey of India and other government bodies are facing in operating tourism infrastructure at heritage sites. By allowing private players to build, operate and maintain “tourist-friendly” and “world class amenities at these sites, the expectation is that the project will boost domestic and international tourism.

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