‘IPledgefor9’ Achievers and MMR Reduction Awards

Union Minister for Health and Family Welfare while giving away the ‘IPledgefor9′ Achievers Awards to the individuals and teams of doctors from the private sector and States for their exemplary services, outstanding support of institutions and commitment from support partners in achieving the mission’s objectives of safe motherhood to every woman in the country

Since its launch, over 1.30 crore antenatal checks ups have been conducted by public sector obstetrician-gynecologists and voluntary participation of over 5000 private and in rural, urban and hard to reach government health facilities. This has resulted in identifying more than 650,000 high-risk pregnancies, considered to be a major contributor to preventable maternal deaths. Strengthening the mission’s objectives, around 13000 government healthcare facilities like PHCs, CHCs and District Hospitals are providing PMSMA services on 9th of every month. The mission is proving to be a successful scalable effort by the government to facilitate positive engagement between public and private healthcare providers to achieve the SDG targets.

About PMSMA:

The Pradhan Mantri Surakshit Matritva Abhiyan has been launched by the Ministry of Health & Family Welfare (MoHFW), Government of India.

The program aims to provide assured, comprehensive and quality antenatal care, free of cost, universally to all pregnant women on the 9th of every month.

PMSMA guarantees a minimum package of antenatal care services to women in their 2nd/3rd trimesters of pregnancy at designated government health facilities.

The programme follows a systematic approach for engagement with the private sector which includes motivating private practitioners to volunteer for the campaign; developing strategies for generating awareness and appealing to the private sector to participate in the Abhiyan at government health facilities.

Different color stickers will be Red Sticker for Serious patients, Blue Sticker for High blood pressure and Yellow Sticker for Other Diseases.

Data indicates that Maternal Mortality Ratio (MMR) in India was very high in the year 1990 with 556 women dying during childbirth per hundred thousand live births as compared to the global MMR of 385/lakh live births. As per RGI- SRS (2011-13), MMR of India has now declined to 167/lakh live births against a global MMR of 216/lakh live births (2015). India has registered an overall decline in MMR of 70% between 1990 and 2015 in comparison to a global decline of 44%.

While India has made considerable progress in the reduction of maternal and infant mortality, every year approximately 44000 women still die due to pregnancy-related causes and approximately 6.6 lakh infants die within the first 28 days of life. Many of these deaths are preventable and many lives can be saved if quality care is provided to pregnant women during their antenatal period and high-risk factors such as severe anemia, pregnancy-induced hypertension etc are detected on time and managed well.

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