Intellectual Property mascot – IP Nani

The Minister of Commerce and Industry Shri Suresh Prabhu launched the Intellectual Property (IP) mascot – IP Nani – at the conference on National Intellectual Property Rights Policy in New Delhi today. An anti-piracy video featuring Mr. Amitabh Bachchan was also launched by the Minister at the event.

Mascot IP Nani is a tech-savvy grandmother who helps the government and enforcement agencies in combating IP crimes with the help of her grandson “Chhotu” aka Aditya. The IP mascot will spread awareness about the importance of Intellectual Property Rights (IPRs) among people, especially children, in an interesting manner.

This character is also in line with the World Intellectual Property Organization’s (WIPO) campaign for the World IP Day which celebrates the brilliance, ingenuity, curiosity, and courage of the women who are driving change in our world and shaping our common future. It also highlighted that how a strong IP system can support innovative and creative women and indeed everyone in their quest to bring their amazing ideas to the market.

lPRs are increasingly becoming crucial drivers of social and economic growth by encouraging creativity and innovation. Realizing the importance of IPRs, the National IPR Policy was approved by the Union Cabinet on 12th May 2016. The first and foremost objective of the Policy is “IPR Awareness: Outreach and Promotion”. Under this objective, one of the key focus areas is an awareness on IPR for school children, as it is essential to nurture creativity and the ability to innovate starting out from a young age.

CIPAM has been conducting IPR awareness workshops for school students since April 2017. Till date, CIPAM has reached out to over 100 schools sensitizing over 8,000 students on IPRs. Additionally, CIPAM also engaged with the National Council of Educational Research & Training (NCERT) to curate content on IPRs. As a result, for the first time ever IPRs have been exclusively included in the NCERT textbook for Class 12 school syllabus. These efforts are aimed at inspiring the next generation of creators and innovators to become proud IP owners.

About WIPO:

The World Intellectual Property Organization (WIPO) is one of the 17 specialized agencies of the United Nations.

It was created in 1967 “to encourage creative activity, to promote the protection of intellectual property throughout the world.”

It has currently 188 member states, administers 26 international treaties, and is headquartered in Geneva, Switzerland.

Non-members are the states of Marshall Islands, Federated States of Micronesia, Nauru, Palau, Solomon Islands, South Sudan and Timor-Leste. Palestine has observer status.

India is a member of WIPO and party to several treaties administered by WIPO.

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