Future of Consumption in Fast-Growth Consumer Markets: India

This report sheds light on one of the fastest growing economies in the world – India. By 2030, India will see a tremendous jump in consumer spending driven by increased incomes, a billion diverse internet users and a very young population. The new Indian consumer will be more affluent, and more willing to spend but will have more evolved preferences and aspirations than consumers of the past.

Highlights of the report:

As per the report, domestic private consumption, that accounts for a major portion of India’s gross domestic product (GDP), is expected to develop into a $6 trillion growth opportunity that would make India the world’s third-largest economy by 2030. Currently, it is at $1.5 trillion.

The potential, however, offers both challenges and opportunities as India would have to address critical societal issues, including skill development and employment of the future workforce, socio-economic inclusion of rural India and creating a healthy and sustainable future for its citizens.

If realized, this would make India’s consumer market, the third-largest in the world, behind the U.S. and China.

The future of consumption in India in 2030 is anchored in rising incomes and a broad-based pattern of growth and benefit sharing.

The growth of the middle class would lift nearly 25 million households out of poverty and further, India would have 700 million millennials and Gen Z consumers, who have grown up in a more open and confident country.

The potential would only materialize if business and policy-makers pursue an inclusive approach towards the economic and consumption growth. The study identified three critical societal challenges that need to be addressed.

With nearly 10-12 million working-age people expected to emerge in India over the next decade, the country faces a huge challenge in providing the workforce with the right skills. More than one-half of Indian workers will require reskilling by 2022 to meet the talent demands of the future, stated the report.

India will have to manage the socio-economic inclusion of rural India as, by 2030, 40% of Indians will be urban residents. Physical connectivity, digital connectivity, and financial inclusion income are constraining the spending and well-being of rural dwellers, and these ‘access-barriers’ need to be addressed to ensure social and economic inclusion in India over the next decade.

Business and policy-makers will have to take the initiative on improving health and liveability for India’s citizens by providing them with access to affordable healthcare, promoting sustainable development, and seeking solutions to urban congestion.

World Economic Forum

The World Economic Forum (WEF) is a Swiss nonprofit foundation, based in Cologny, Geneva. Recognized by the Swiss authorities as the international institution for public-private cooperation, its mission is cited as “committed to improving the state of the world by engaging business, political, academic, and other leaders of society to shape global, regional, and industry agendas”. The Forum is best known for its annual winter meeting for five days in Davos, a mountain resort in Graubünden, in the eastern Alps region of Switzerland. The meeting brings together some 2,500 top business leaders, international political leaders, selected intellectuals, and journalists for up to five days (winter) to discuss the most pressing issues facing the world. The concept was in the news recently. To know why it was in the click the above link titled ‘Related News’.

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