Through the campaign, the Ministry seeks to highlight the various aspects of women standing ‘by’ and ‘for’ women. Ministry of WCD has urged people to shun stereotypes associated with women harming other women. Twitter and Facebook users have been encouraged to tag and share stories of women helping women with a photograph and post online with the hashtag #IamThatWoman.
Through this campaign, we aim to shed light on the enormous contributions made by women for women. A mother-in-law can be her daughter-in-law’s best companion. It is time we did away with the ‘in-law’ in ‘daughter-in-law’. A woman manager can easily empathise with her female juniors and help her climb the ladder of success. Likewise, a landlady’s affection towards a female tenant makes a world of difference in making the young girl feel at home, away from home. Join the ‘#IamThatWoman’ campaign and spread the message that a woman can move mountains for another woman.”