Bengal’s Chau mask acquires GI fame

The Chau mask of Purulia, the wooden mask of Kushmandi, the Patachitra, the Dokras of Bengal, and Madhurkathi (a kind of mat) have been presented with the Geographical Indication (GI) tag by the Geographical Indication Registry and Intellectual Property India.

GI tags for these five rural crafts would not only help the artisans create their own brand but would also provide legal protection to artisans practising the crafts against attempts to duplicate them in other regions. It will also have a direct impact on the occupation of 5,000-6,000 families in the State.

A GI is primarily an agricultural, natural or a manufactured product (handicrafts and industrial goods) originating from a definite geographical territory.

Typically, such a name conveys an assurance of quality and distinctiveness, which is essentially attributable to the place of its origin.

Once the GI protection is granted, no other producer can misuse the name to market similar products. It also provides comfort to customers about the authenticity of that product.

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