The 3rd Award Ceremony of Adopt a Heritage Project was conducted by Ministry of Tourism in collaboration with Ministry of Culture and Archaeological Survey of India (ASI), State/UTs Governments in New Delhi for awarding the Letters of Intent to the shortlisted agencies under Phase IV of the project. Awarding the Letters of Intent to 9 agencies for 22 monuments of Phase-IV, Union Minister for Tourism (IC) Sh. K. J. Alphons asked the stakeholders to ‘protect, preserve and market’ the heritage of India.
Adopt a Heritage Project:
The ‘Adopt a Heritage Scheme’ of Ministry of Tourism has launched on World Tourism Day i.e. 27th September 2017. This project is a key initiative of Ministry of Tourism in close collaboration with Ministry of Culture and Archeological Survey of India (ASI), to develop the heritage sites/monuments and making them tourist-friendly to enhance the tourism potential and their cultural importance in a planned and phased manner.
The project plans to entrust heritage sites/monuments and other tourist sites to private sector companies, public sector companies and individuals for the development of tourist amenities. The project aims to develop synergy among all partners.
Successful bidders selected for adopting heritage sites/monuments by the Oversight and Vision Committee shall be called as Monument Mitras. The basic and advanced amenities of the tourist destinations would be provided by them. They would also look after the operations and the maintenance of the amenities. The ‘Monument Mitras’ would associate pride with their CSR activities.